Head of SMB Sales - DACH

Permanent employee, Full-time · Munich

The Role
Meet our awesome Sales department: Together we actively contribute to Personio’s growth by converting prospects into customers. As Personio experts we follow a solution-oriented sales approach, guide our prospects, and actively drive the decision - all with a high focus on our product ́s values. We challenge and encourage each other with the aim to enable SMEs to unlock their full HR potential. In our team, we offer a place for a career and growth on a personal level. If you are ready to build the category leader for HR software for SMEs in Europe with us and develop further, we are excited for you to join us!

As a Head of Sales SMB (Small - Medium Business) Sales - DACH,  your mission is to continuously grow our domestic region  as the business scales from €100M and beyond in  Personio’s journey of  becoming the leading cloud-based HR Management, Recruiting, and Payroll software for SMEs in Europe. In this role you will report to the Vice President Sales and will be responsible for our Small and Medium Segment (companies of 1-200 employees).  In this strategic role there will be dotted reporting lines for regional markets, partnerships, and solution engineering, meaning a highly collaborative approach. The team currently has ~50 people and is a significant contributor to our overall revenues in Personio. 

The Role: 

  • Ensuring the team are set up to achieve ambitious targets and to continue to grow the DACH market at scale

  • Leading a team of 1st line leaders in a core segment of the DACH market, growing the market rapidly and at scale

  • Regular alignment with internal stakeholders such as VP marketing VP product and VP Sales to continue to drive significant impact across the market and grow the business

  • Create new growth levers and finding new ways to accelerate our business

  • Developing first line leaders within the team to become future senior leaders within our organisation

  • Own and execute the sales strategy (lead generation, pipeline management, lead conversion)

  • Define the plan and strategy for Personio’s growth and test different channels to generate traction 

  • Continue to grow the team and scale by hiring and developing great talent.

  • Exchange best practices with fellow sales leaders and align frequently with central core functions to constantly optimize efforts across all markets (Product & Engineering, Sales Strategy & Enablement, Marketing, Customer Experience, Talent Acquisition)




What you need to succeed
  • You have 10+ years of experience in sales, marketing and/or business development with a strong international background

  • A background in B2B SaaS and prior work experience in a fast-growing technology firm; preferably understanding sales and buying processes in B2B SMB (sub 2000 Employees)

  • Previously worked in an international environment while having deep expertise in the DACH market  
  • Data driven - Able to structure and process qualitative or quantitative data and has the habit to build data based hypotheses, make decisions based on data and thoroughly tracks quantitative results.
  • Brings a high level of energy, focus and drive to their work. Adjusts quickly to changing priorities and conditions. 
  • Constantly challenges him/herself to grow professionally.
  • Has a proven track record of working with and leading high performing teams, either in significant turnaround or fast scale-up environments
  • Has ambition to create a best in class sales function and make a significant impact in the work they do
  • Strong results focus to achieve ambitious growth targets on a consistent basis
  • Previously worked in an international environment while having deep expertise in the DACH market
  • Fluent in written and spoken English and German 


Bonus Experience:


  • Previous experience in HR Software 

Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:


  • Competitive compensation package that includes salary, benefits, and pre-IPO equity
  • 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
  • 2 Impact Days you can use to have an impact on the environment and society –  one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
  • Flexible working arrangements with PersonioFlex
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • High-impact working environment with flat hierarchies and short decision-making processes
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
  • Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
  • Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
  • Choose between green mobility options, including a JobRad® bike or monthly public transportation ticket
  • Access multiple fitness studios and sports facilities across Germany for €22 per month with a subsidized Qualitrain membership
  • A beautiful, spacious office in the heart of Munich, complete with professional espresso machines, free drinks and snacks, and indoor and outdoor break spaces 
About us
We’re using technology to revolutionize the way HR operates, transforming the way millions of people experience work every day. In June 2022 we raised a second Series E funding of $200 million, allowing us to turbocharge this change and making Personio the fastest-growing and most valuable HR technology company in Europe.

With over 6,000 customers and a team of 1,500 in seven offices across Europe, now is the perfect time to join! We’re hiring talented, impact-driven individuals who want to be more than just another employee. Will you be one of them? 

Personio is an equal opportunities employer. We are committed to building an integrative culture where everyone feels welcomed and supported. We #EmbraceUniqueness and understand that our diverse, values-driven culture makes us stronger. As we continue to scale, we focus on enabling our employees to grow both personally and professionally.

We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.



Your application
Thank you for considering a career at Personio. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to joinus@personio.de.

Please upload any documents that you want to include with your application (e.g. CV) as PDF.

Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop

Uploading document. Please wait.