Global Employer Branding Lead (m/f/d)

Permanent employee, Full-time · Munich

The Role
People are our passion! HR at Personio is not "just" a department, it is our core business. As an HR Company, it is our aspiration to be a role model and inspire other companies with our own HR work. Where else do you have the opportunity to really help to shape a product?

As our Global Employer Branding Lead (m/f/d), you will be part of our People Experience Team and will own our Employer Brand to become one of the Top Employers in Europe by attracting the best talent for Personio, continuously developing our EVP & Employer brand further and rolling it out internationally.


This role can be based in many of our locations: Dublin, London, Munich or Madrid.

What are the most important duties of this role?

  • You shape, execute, and refresh Personio’s EVP and employer branding strategy to increase our brand awareness across Europe
  • You develop and deliver an annual employer branding plan with clear KPIs tied to hiring priorities that fuel our operational and strategic growth
  • You lead all employer branding outlets – social, campaigns, PR, and creative content – based on our EVP and the Personio Code
  • You lead the employer branding team and empower them to do their best work 
  • Develop and track a suite of metrics and KPIs to measure impact, and refocus efforts and priorities as necessary
  • You use candidate data to assess impact priorities for People Experience focus areas 
  • You work closely with our Diversity, Equity, and Inclusion team to help us continue attracting diverse talent from all backgrounds 
  • You collaborate closely with the Talent Acquisition leadership on our overall strategy as it aligns with the hiring plan; the Campus Recruiting & Community Manager; and the rest of the People Experience Team
What you need to succeed
  • You have 5+ years experience in employer branding, preferably with a strong online/campaign background
  • You take full ownership and are able to work fully autonomously
  • You build, enable, and develop a high-performing team 
  • Project Management: You are able to break down complex projects into individual milestones, work towards tough deadlines, adapt to ongoing change, and deliver high-quality results with little guidance
  • Stakeholder Management: You know when and how to involve stakeholders of all levels, understanding their individual needs and finding common ground in order to convince stakeholders to participate
  • You have a very diligent working style and are capable of managing several work streams at the same time 
  • Your enthusiasm easily convinces stakeholders to represent Personio in employee stories, photos, videos, etc.
  • You know your different target groups and adjust the actions accordingly 
  • You are a confident and to-the-point communicator in English (German is a plus), in verbal and written form as well as in presentations and documentation
  • You are proficient in working with data, able to optimize actions based on your analysis
Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! 

Work with us and receive those Munich office benefits (benefits will vary depending on office location):

  • Competitive compensation package that includes salary, benefits, and virtual shares
  • 28 days of vacation per year plus 1 additional vacation day for every 2 years of service, up to a maximum of 30 days in total
  • Inclusive, equal opportunity, and multicultural workplace
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • High-impact work environment with short decision-making processes
  • Opportunity to invest in your retirement via the Personio Pension Scheme
  • Choose between two mobility options: JobRad® bike or monthly public transportation ticket
  • Subsidised Qualitrain membership gives you access to 90 fitness studios and sports facilities across Munich for €25 per month
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • Find your best way to work with office-led, remote-friendly PersonioFlex! We offer a roughly 50% remote, 50% in-office working framework to suit your needs
  • Mental health support, as we know that mental wellbeing plays a major role in both our personal and professional success. #PersonioCares
  • Two Impact days you can use to have an impact on the environment and society. One day is for an individual project and one for a company-wide initiative! #SocialResponsibility
About us
Being a Personio means being part of something big. It means shaping the future of HR, the future of our company, and at the same time, the future of you. And we’re not just one of the fastest-growing B2B SaaS companies in Europe. In October 2021 we raised $270 million in Series E funding, making Personio the fastest-growing and most valuable HR technology company in Europe. With more than 6,000 customers and a team that has doubled in size in 2021 alone, now is the perfect time to join! We’re hiring talented, impact-driven individuals who want to be more than just another employee.

Personio is an equal opportunities employer. We are committed to building an integrative culture where everyone feels welcomed and supported. We #EmbraceUniqueness and understand that our diverse, values-driven culture makes us stronger. As we continue to scale, we focus on enabling our employees to grow both personally and professionally.

We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Will you join us in shaping the future of HR in Europe?




Want to know more about life at Personio? Follow us on LinkedIn, Instagram and TikTok!
Your application
Thank you for considering a career at Personio. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to joinus@personio.de.

Please upload any documents that you want to include with your application (e.g. CV) as PDF.

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