Performance Marketing Manager (SEA) - Spanish or Dutch Speaking (m/f/d)

Permanent employee, Full-time · Munich

The Role
We are Marketing. As a team, we actively drive Personio’s growth by generating demand and generating leads. Our roster of marketeers strategise, conceptualise, create, craft, review, iterate and manage the journey from curious to customer. You’re going to fit right in if you’re ready to take on the challenges and problems of our target group, and transform them into creative marketing solutions that are driven by (and accountable to) data. Blaze a new trail, take risks and break all the rules while creating the category leader for HR software. Are you ready to ride our wave?

The overarching goal of Performance Marketing is to generate leads (MQLs and prospects), drive demand and build brand awareness through SEA and paid social media campaigns.
The Performance Marketing Manager is responsible for scaling the impact of performance marketing on lead gen and branding in an efficient and predictable way.

As part of an experienced and growing team of multi-regional performance marketing experts, you'll take part in:

  • Defining and evolving our performance marketing strategy in alignment with other team members and our business plan and other marketing disciplines
  • Evaluating and forecasting the short- and mid-term scalability of performance marketing channels (with particular ownership of SEA)
  • Defining and optimizing the processes and tools to manage performance marketing efficiently across Google Ads, Facebook, Instagram & LinkedIn.
  • Seeking, testing and evaluating new performance marketing channels
  • Creating performance-oriented campaigns  with the following aspects in mind:
    • Persona: who is the target audience of that campaign?
    • Buyer’s Journey: in which stage of the buyer’s journey the content should be consumed?
    • Channels: which are the best channels based on reach and cost efficiency per lead
    • Conversion target: what is the next step after the initial click we want the Persona to do?
    • Quantify success: what are the measurable success criteria (e.g. number of leads, the value of pipeline, cost per lead)
    • Measure & review results: Have we reached our success criteria? If not: what might have been the reasons? What can we do different/better next time?
  • Regularly review and optimize campaigns in regards to defined success criteria
  • Conduct A/B tests on ads and landing pages to optimize for conversion and costs
What you need to succeed
  • For this role, it's essential to be fluent in Spanish or Dutch
  • 2-3 years' of experience in a either a paid search/SEA role or a multi-channel performance marketing/paid media role
  • Thorough understanding of the paid search (SEA) landscape and granular level campaign management (e.g. segmentation, campaign design, bidding, optimization) and the drive to constantly adapting to the changes of those platforms.
  • Understanding and using Google Analytics to do deep dive analytics of online customer journeys and conversion paths.
  • Experience experience in using Google Tag Manager for Web Tracking.
  • Exposure to any other paid media channels would be hugely beneficial (for your involvement in driving leads through paid social channels).
  • Ability to structure and process qualitative or quantitative performance marketing data. Has the habit to make decisions based on data and thoroughly tracks quantitative results.
  • Strategic thinker for paid media campaign planning and analysis, and defining metrics such as CPC, CPA, CPL.
  • Excellent English & German communication skills (reading & writing)
Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and pre-IPO equity
  • 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
  • 2 Impact Days you can use to have an impact on the environment and society –  one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
  • Flexible working arrangements with PersonioFlex
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • High-impact working environment with flat hierarchies and short decision-making processes
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
  • Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
  • Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
  • Choose between green mobility options, including a JobRad® bike or monthly public transportation ticket
  • Access multiple fitness studios and sports facilities across Germany for €22 per month with a subsidized Qualitrain membership
  • A beautiful, spacious office in the heart of Munich, complete with professional espresso machines, free drinks and snacks, and indoor and outdoor break spaces
About us
Being a Personio means being part of something big. It means shaping the future of HR, the future of our company, and at the same time, the future of you. And we’re not just one of the fastest-growing B2B SaaS companies in Europe. In October 2021 we raised $270 million in Series E funding, making Personio the fastest-growing and most valuable HR technology company in Europe. With more than 6,000 customers and a team that has doubled in size in 2021 alone, now is the perfect time to join! We’re hiring talented, impact-driven individuals who want to be more than just another employee.

Personio is an equal opportunities employer. We are committed to building an integrative culture where everyone feels welcomed and supported. We #EmbraceUniqueness and understand that our diverse, values-driven culture makes us stronger. As we continue to scale, we focus on enabling our employees to grow both personally and professionally.

We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Will you join us in shaping the future of HR in Europe?

Want to know more about life at Personio? Follow us on LinkedIn, Instagram and TikTok!
Your application
Thank you for considering a career at Personio. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

Please upload any documents that you want to include with your application (e.g. CV) as PDF.

Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop

Uploading document. Please wait.