(Senior) Product Marketing Manager (m/f/d)

Permanent employee, Full-time · Munich

The Role
We are marketing. As a team, we actively drive Personio's growth by generating demand and generating leads. Our roster of marketeers strategise, conceptualise, create, craft, review, iterate and manage the journey from curious to customer. You're going to fit right in if you're ready to take on the challenges and problems or our target group, and transform them into creative marketing solutions that are driven by (and accountable to) data. Blaze a new train, take risks and break all the rules while creating the category leader for HR software. 
Are you a results-driven product marketer who wants to work in a high growth international environment with a world class team?

As the lead product marketer for Personio payroll solutions, you will evangelize Personio solutions and partners, prioritise and manage strategic product marketing initiatives, support product management and sales with timely market research and effective sales tools, and play an integral role in shaping key messages and marketing strategy.  
You will collaborate with our global marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and use data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers, sales, partners, and the management team; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Your tasks and responsibilities include:

  • Have relevant product marketing experience and a successful track record bringing new solutions and partnerships to market
  • Know how to develop a quarterly product marketing plan and develop product positioning, messaging and sales tools that resonate with our target customers
  • Are able to assess the effectiveness of our go to market programs on an ongoing basis, and report back to the business on required changes
  • Are always current on trends and competitors in the HR software market
  • Are able to inform and inspire others with your go to market strategy
What you need to succeed
  • 3+ years of product marketing experience, ideally in a high growth B2B organization
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
  • Familiar with sales and marketing automation tools such as Hubspot, Salesforce and Google Analytics
  • Exceptional analytical skills, able to figure out what is – or isn’t - working
  • Excellent people and stakeholder management skills to interact with team, colleagues, senior leadership, cross-functional teams and third parties
  • Must be a strong presenter, comfortable in front of senior managers, and a solid writer
  • Product marketing certification is a plus
  • Fluency is German & English is a must
Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and pre-IPO equity
  • 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
  • 2 Impact Days you can use to have an impact on the environment and society –  one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
  • Flexible working arrangements with PersonioFlex
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • High-impact working environment with flat hierarchies and short decision-making processes
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
  • Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
  • Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
  • Choose between green mobility options, including a JobRad® bike or monthly public transportation ticket
  • Access multiple fitness studios and sports facilities across Germany for €22 per month with a subsidized Qualitrain membership
  • A beautiful, spacious office in the heart of Munich, complete with professional espresso machines, free drinks and snacks, and indoor and outdoor break spaces
About us
Being a Personio means being part of something big. It means shaping the future of HR, the future of our company, and at the same time, the future of you. And we’re not just one of the fastest-growing B2B SaaS companies in Europe. In October 2021 we raised $270 million in Series E funding, making Personio the fastest-growing and most valuable HR technology company in Europe. With more than 6,000 customers and a team that has doubled in size in 2021 alone, now is the perfect time to join! We’re hiring talented, impact-driven individuals who want to be more than just another employee.

Personio is an equal opportunities employer. We are committed to building an integrative culture where everyone feels welcomed and supported. We #EmbraceUniqueness and understand that our diverse, values-driven culture makes us stronger. As we continue to scale, we focus on enabling our employees to grow both personally and professionally.

We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Will you join us in shaping the future of HR in Europe?




Want to know more about life at Personio? Follow us on LinkedIn, Instagram and TikTok!
Your application
Thank you for considering a career at Personio. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to joinus@personio.de.

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