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Performance Marketing / Paid Media Team Lead (m/f/d)

Permanent employee, Full-time · Munich

The Role
The core mission of the Marketing Team is to generate valuable leads for the sales team, accelerate pipeline, increase win rates and to make Personio the leading HR brand in SMB.

As Performance Marketing Team Lead your role will be to manage and grow the performance marketing team, scale paid channels while ensuring best practices in lead generation & nurturing. You’ll be an expert in all things paid marketing for our Marketing Team, as well as the wider organization, enabling us to become true European champions.


  • You enable your team to deliver and implement an international performance marketing strategy to increase the number of leads and generated pipeline through various performance channels and data-driven marketing activities
  • You develop, promote and expand your team of performance marketers and establish them as a centre of competence for our new customer acquisition efforts.
  • You manage the budget allocation and performance control for a 7-digit advertising budget per year in more than 10 countries
  • You map out how to drive down CAC, increase LTV, analyze cohorts and dive deep into data to make an impact
  • You define, measure and analyze critical KPIs for the performance marketing team. Create dashboards to demonstrate progress against those KPIs (in collaboration with GTM Ops) and communicate effectively the results and any actions associated with those results to key stakeholders
  • You oversee the monitoring of the online marketing environment and identify new opportunities for the expansion, personalisation and automation of our existing performance marketing measures
What you need to succeed
  • You have at least 5 years of relevant experience in data-driven online marketing roles with a focus on new customer acquisition and internalization of paid media campaigns
  • You have deep expertise in building a successful B2B paid marketing funnel
  • You have experience in managing/growing a small team in a performance marketing/paid media function.
  • You have experience working with complex data sets and tools (Google Analytics & Tag Manager) to make data-informed decisions and share thoughtful insights
  • You have experience in creating paid media plans from the ground up in scaling environments
  • You have experience in creating project plans to ensure campaign launch dates and goals are met
Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and virtual shares
  • 26 days of paid vacation + 2 days off for Christmas and New Year's Eve (because we love what we do, but we also love vacation!)
  • Inclusive, equal opportunity, and multicultural workplace
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • Find your best way to work with PersonioFlex! We offer a roughly 50% remote, 50% in-office working framework to suit your needs
  • High-impact work environment with short decision-making processes
  • Opportunity to invest in your retirement via the Personio Pension Scheme
  • Choose between three mobility options: UNU electric scooter, JobRad® bike or monthly public transportation ticket
  • Subsidised Qualitrain membership gives you access to 90 fitness studios and sports facilities across Munich for €25 per month
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • Mental health support, as we know that mental wellbeing plays a major role in both our personal and professional success. #PersonioCares
  • Two Impact days you can use to have an impact on the environment and society. One day is for an individual project and one for a company-wide initiative! #SocialResponsibility
About us
Being a Personio means being part of something big. It means shaping the future of HR, the future of our company, and at the very same time: your future. As one of the fastest-growing B2B SaaS companies in Europe, we have raised $125 million in ‘Series D’ funding in January 2021, making Personio the most valuable HR technology company in Europe. We have a great product and a fantastic team that will continue to grow through 2021, from 500 to 1,000+. We already have more than 4,000 customers with a market that is only waiting to be developed further, but we aim high: Our goal is to build the leading HR platform in Europe.

At Personio, we believe in hiring people like you - ambitious, forward thinkers who want to be m
ore than just another employee. Will you be one of them?



Your application
Thank you for considering a career at Personio. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to joinus@personio.de.

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